Superbrands' compilation

The first edition of Superbrands book, palmarès panorama of the most well known brands in Morocco, is in the market! It gathers 40 case studies of biggest brands that succeeded in their branding strategy (Motorola, DHL, La Vache qui Rit, Toyota, Sidi Ali, Nokia, Aicha, Coca Cola, Coeur de Lait...)
For more details: www.superbrands.org

Economie & Entreprise, Mars 2005, N°: 69